Private virtual coaching for strength, mobility, longevity, and performance.
Personalized, live coaching with Frank Baptiste, CSCS — for people who want to move well, recover better, and age powerfully, with individualized support, smart programming, and consistent accountability.
Tell me a little about your goals, experience, and what you're looking for. I'll personally review your application and follow up about next steps.
Coaching Philosophy
Quality-of-life insurance for your body.
Strength is a skill. Movement is medicine. Recovery matters.
FranklyFitness coaching helps you build and protect the physical capabilities that make everything else possible — whether that's skiing steeps, carrying grandchildren, recovering from injury, or simply feeling good in your own body.
A Common Starting Point
Beyond back pain. Back to possibility.
Recurring low back discomfort has been one of the most common reasons clients first seek coaching with Frank. Some are returning to exercise after rehabilitation. Others have spent years navigating recurring setbacks, movement limitations, or uncertainty about how to train.
Through individualized movement education and progressive strength training, the focus extends beyond the initial concern — toward rebuilding physical confidence, developing lasting strength, and expanding what each client feels capable of doing.
Coaching and movement education are not medical diagnosis, physical therapy, or clinical treatment — and they're not a replacement for them.
Physician Perspective
From pain and uncertainty to strength and confidence.
I found Frank through a personal recommendation from a friend who was days away from back surgery, until he started working with Frank. What better endorsement is there?
As a physician, my physical health is of paramount importance and after having months of daily back discomfort I started working with Frank.
Frank has completely transformed the way I move. I have become stronger, more agile and above all completely pain free.
Andrew Joelson, MD
Coaching Client
How It Works
Sessions are delivered live via Zoom, so you can train from anywhere.
Occasional in-person sessions are available in New York City at $300/hour.
01
Apply
Share your goals, experience, and what you're looking for.
02
Connect
I'll personally review your application and follow up about next steps.
03
Begin Coaching
Start live, individualized sessions tailored to your goals.
Session Options
Session$150
45 Minutes
Session$200
60 Minutes
Monthly Retainers
Retainer
4 Sessions / Month
4 × 60 min / month$800
4 × 45 min / month$600
Retainer
8 Sessions / Month
8 × 60 min / month$1,600
8 × 45 min / month$1,200
Retainer
12 Sessions / Month
12 × 60 min / month$2,400
12 × 45 min / month$1,800
Terms
Monthly auto-pay required.
24-hour cancellation policy.
Additional sessions may be billed at the end of the month.
Retainers may be paused or changed with 14 days notice.
Private Performance Intensives
Expert coaching. Wherever you are.
An immersive, individualized coaching experience delivered at your home, vacation property, or destination of choice.
Spend a day or several days working directly with Frank Baptiste, CSCS, to assess how you move, address limitations, develop strength and resilience, and build a personalized plan for what comes next.
Whether you're preparing for an athletic adventure, rebuilding your training practice, or bringing your family together around health and performance, each intensive is designed around your goals.
Potential Areas of Focus
Comprehensive movement and performance assessment
Strength, mobility, and conditioning
Recovery and movement education
Sport-specific or adventure preparation
Home-gym evaluation and training recommendations
Individualized programming and next steps
Investment
From $3,000 per day.
One- and multi-day engagements available by arrangement. Travel, accommodations, and applicable expenses are additional.
“At 69, with an often-stressful job in financial services and a three-and-a-half-hour daily commute, I needed to stay at the top of my game. Frank took the time to understand exactly what I wanted from the program and built every session toward those goals. His expertise, reassurance, and insistence on correct form convinced me I could exceed my own expectations.”
Denis Loncto
Chairman, Neville Rodie & Shaw, Inc.
“Frank’s kindness and creativity helped me feel strong again after an injury and rediscover my athleticism. I would recommend his services to anyone.”
Andrea Wood
PT, DPT, PhD
“Two months after having my first child, I felt very weak and was still recovering from a C-section. Patiently and caringly, Frank helped me rebuild my strength and flexibility. Six months later, I was waterskiing better than ever; a year later, I was skiing terrain I had never dared to ski before.”
Ximena
Begin
Ready to (re)build your body for the long game?
Tell me a little about your goals, experience, and what you're looking for. I'll personally review your application and follow up about next steps.
Private coaching is offered through ongoing monthly commitments. Sessions begin at $150 for 45 minutes or $200 for 60 minutes, with frequency tailored to your goals.
